MY MARKETING SERVICES

Comprehensive Home Marketing Package

Unless otherwise agreed upon, all of my listing clients will receive the following marketing and other services:

  • Personalized Market Analysis of comparable properties, with pricing recommendation
  • Personal recommendations on staging/preparing your home for sale
  • Comprehensive MLS listing, complete with detailed description and multiple high-quality photographs
  • Customized marketing materials - to include at least one fact sheet/brochure hand-out
  • The distinctive and prestigous Mary Worrall Associates| Sotheby's International Realty trademark signage for placement at your home, if desired by you and permitted by HOA or other rules
  • Exposure to Mary Worrall Associates office of real estate professionals through private initial showing
  • Exposure to other Oahu real estate professionals through brokers' open house
  • Exposure on multiple websites, among these:

Mary Worrall Associates Website www.worrall.com 

The website of the leading Oahu boutique real estate brokerage, specializing in Oahu's finest homes
Sotheby's International Realty Website www.sothebysrealty.com 

The website of the most prestigous international luxury home real estate brokerage network. This site is also accessible from the home page of the Sotheby's fine art auction site as well as leading search engines and real estate sites.
HICentral.com MLS Website www.hicentral.com 

Oahu's MLS, searchable by the public, as well as professionals.
REALTOR.com Website www.realtor.com 

The leading national real estate MLS search site, developed by the National Association of REALTORS
Luxury Real Estate.Com - www.luxuryrealestate.com

One of the leading luxury home search websites internationally.

ActiveRain Real Estate Networking Website www.activerain.com The number one national real estate networking site for real estate professionals
My Personal Websites www.yvonneahearn.com, among 10 others. These sites are available to the public through targeted real estate searches on search engines such as Yahoo and Google and through real estate, and other professional executive networking sites such as LinkedIn.
And others

  • Personal showings of your home to prospective buyers, no lock boxes
  • Personal word-of mouth and email marketing through my and my office's extensive network of international contacts
  • Open house(s), held as deemed necessary, with Sotheby's-branded Sunday newspaper ad
  • Supplementary market evaluations and price consultations, if listing ages
  • Complete assistance with the sale transaction, from contract to close
  • Expert contract preparation and negotiation skills
  • Ordering of and attendance, as needed, at any inspections, appraisals or reports required
  • Attendance at closing, if closing occurs in person, in Hawaii
  • Professional, courteous service, to my clients, other agents and prospective buyers
  • Responsiveness and availability, to the best of my ability
  • In some instances, virtual tours or other multi-media marketing
  • In some instances, supplementary printed marketing materials, advertisements and targeted mailings

Enhanced Marketing Services for Distinctive Properties

If your home is out of the ordinary --- a grand estate or otherwise impressive residence with a renown architect, a spectacular setting or view, or a prolific history, it may be best marketed as a distinctive home. The Sotheby's International Realty® network offers a comprehensive set of tools designed to provide the best presentation and broadest exposure for these properties. With these properties, I apply local market knowledge and global resources to create uniquely effective marketing strategies, which, in addition to the above Comprehensive Home Marketing Services, may include some or all of the following options:

  • Professional, magazine quality photography
  • Placement of your property in Sotheby's Preview Magazine, with an exclusive distrbution to Sotheby's Acution House customers and other targeted prospective buyers of luxury properties
  • Placement of your property in Reside Magazine
  • Display of your property in the Mary Worrall Associates Kahala Office Tower "Portrait" window display
  • Exclusive Sotheby's International Realty® branded property advertising in various newspapers and magazines, such as high reach vehicles like The Wall Street Journal Global Edition and The New York Times Magazine, to highly targeted publications such as Sotheby’s Preview and The Robb Report Vacation Homes.
  • Production of a 2-page superior-quality color property brochure for your distribution in your local market. These property brochures may also be distributed to Sotheby's Realty affiliate offices and Sotheby’s Auction House locations around the world.
  • Advertising in regionally or otherwise targeted home publications, or interest-based publications
  • Supplemental marketing and public relations materials and/or events
  • Advanced expertise in Luxury Home Marketing. I am a member of the Institute for Luxury Home Marketing and have received specialized training in this area.

To learn more about my personalized Comprehensive Home Marketing Services or Enhanced Marketing Services for Distinctive Properties, please contact me by email or phone 808-721-8088, to schedule a listing presentation or consultation. Thanks!